Our New Face
Our brand execution defines our strength. Our humanity. And our leadership.
It’s a new day at Chem-Trend. While we have been an industry leader for decades, we haven't always presented ourselves as one to the markets we serve. We are about to change that! We invite you to understand and take full advantage of our new focused, refined, and powerful brand.
We’re sharpening our message. The following are messaging shifts we are embracing.
The things for which our brand stands.
Our people are what set us apart. The intelligence, energy, and drive of the Chem-Trend team provide more than products/solutions. They come complete with a global network of the very best minds in release agents, purging compounds and related chemical specialties.
We’re preparing for your next innovation with you. And we’re doing so in a sustainable, forward-looking way. Always with performance as our goal.
We proudly hold a leadership position in our space, and we are proud to use our resources to help inform the manufacturing world, improving results and reducing issues.
We are not the least expensive solution. We don’t want to be. But, in the long run, visionary manufacturers understand the risks of using a lower-cost solution, and the stunning value of a dependable solution that doesn’t simply work better — it adds value.
We are laser-focused on our customers and their specific needs. We exist for the betterment of their business, helping them become more productive, more efficient, safer, more sustainable, and more prepared for what’s to come.
The way we present ourselves.
A global company with localized markets. Multiple applications in dozens of industries. A list of products. With all the complexity associated with this brand, we must find a way to present it simply from the top down.
We must organize and systemize the Chem-Trend brand. It is imperative that we build a cascading system that begins with a simple, compelling story, adding detail and specifics as it is applied.
All communications must be concise. Definitive. Fact-based. We are leaders. Let us communicate from that enviable position.
We cannot build this brand on features and benefits. It must be created on partnerships, stories, value, and outcomes. Features and benefits must come second. The brand’s story must begin at a 30,000-foot level.
Our statement of difference.
Chem-Trend is the most proven partner in the world for release agents, purging compounds, and other process chemical specialties.
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Using a customer-centric approach and deep research and development, we listen and deliver,
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helping create certainty and success.
Chem-Trend is the most proven partner in the world for release agents, purging compounds, and other process chemical specialties. Using a customer-centric approach and deep research and development, we listen and deliver, helping create certainty and success.
Consistent use of our identity is key to our success. It defines who we are. And stands for our success.
The Chem-Trend logo is not changing. It has served us well and is synonymous with our leadership position. When you use it, treat it appropriately.
Our corporate orange symbolizes strength and energy. Our secondary colors help tell the greater story.
Whitney creates a sense of approachability and professionalism. Use it consistently.
Whitney
Light
Whitney
Semibold
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Our brand execution defines our strength. Our humanity. And our leadership.
Human. Active. Collaborative. Optimistic. Our photography uses real situations and real Chem-Trend employees.
Our photography represents the best of us: our people. Our innovation. Our attention to detail. And our commitment to excellence.
Through detailed guidelines, templates, and assets, we are empowering you to help raise the level of our brand.
It is of paramount importance that we present ourselves in a highly professional and consistent manner. We’ve made it easy. We are proud and thankful to have you on board. You’ve helped to develop the brand to what it represents today, and you can be proud to be part of Chem-Trend. Need help? That’s why we’re here. We’ll do our best to provide what you need.
Please bookmark this page and refer to it often as we will continually update the materials in the resources section.
The resources provided below are just a sample of the sales and marketing collateral materials that are available. More items can be found on our Digital Asset Management (DAM) system. Contact your local marketing team to discuss if access to the DAM would be beneficial to meeting your business needs.
A true resource for current and prospective customers, the new site clearly defines who we are as a company, our history, the vast array of industries we serve, and the solutions we offer.
It provides a robust user experience, increased responsiveness to better track and understand customer needs, and cutting-edge technology.
Designed for global reach, CHEMTREND.COM is available in four languages with several country-specific sites.